Free period products, covered by ads — not women.
Smart dispensers stocked with free, plastic-free period products, in the places people actually need them. No cost. No card. No catch. Brands fund it; everyone benefits.
Target venues include universities, train stations, stadiums, festivals, offices, shopping centres, airports, schools and community centres.
Period poverty is real —
and it's happening here.
In the UK today, more than one in ten women and people who menstruate struggled to afford period products in the last year. Behind that number are impossible choices no one should have to make.
A period can start in a lecture, on a shift, halfway through a match. What happens next shouldn't depend on the coins in your pocket. So we're putting the answer on the wall — *free*, for everyone, no questions asked. *Period.*
struggled to afford period products for themselves or a dependent in the last year
of those had to prioritise buying food instead
of those wore single-use pads or tampons for longer, risking infection
of those stayed at home as a result — shut out of work, school and daily life
Source: ActionAid UK period poverty polling.
Brands pay. You don't.
A self-sustaining loop where advertising funds free access to essential products — no charity box, no coin slot.
Brands buy ad space
Partners advertise on our 32-inch HD screens and product packaging, reaching a highly relevant audience.
Ad revenue funds products
Every campaign pays for the supply, stocking and maintenance of free period products.
Products reach people, free
Plastic-free, biodegradable pads and tampons — available exactly when and where they're needed.
Scan. Check in. Watch. Covered.
Try it yourself — tap through the full experience we're building, right here.
- Scan the QR
- Quick check-in
- A word from our sponsor
- Covered.
Need a pad or tampon?
Scan the QR code on the machine to get started — it's free.
During the Exeter pilot it's even simpler — take what you need, no scan required. Longer term, a gentle monthly fair-use limit keeps stock available for everyone, with a simple way to request more.
Unskippable. Unblockable.
Actually appreciated.
Your ad funds something people genuinely need — and reaches them at a moment of full attention. No ad-blockers, no doom-scrolling past. Just gratitude and dwell time.
Exceptional dwell time
Up to 76 seconds of undivided attention while your ad funds their product — no scrolling past, no skipping.
Gratitude moments
Reaching consumers at a moment of real need creates positive brand association money can't usually buy.
First-party data
GDPR-compliant interaction metrics: dwell time, click-throughs, conversions and post-campaign reports by location.
High-footfall placement
Universities, stadiums, transport hubs and busy retail locations — targeted, contextual and local-friendly.
Trust uplift
Being the brand that made it free earns real trust and warmth — the kind of association traditional media can't buy.
Unskippable by design
A physical presence no ad-blocker can touch, wrapped in a social mission your CSR team will love.
Get the media kit
The wall of brands
getting Britain covered.
Honestly? It's empty. We're pre-launch, and every slot on this wall is up for grabs — the first brands in get founding-partner status and the best story in their next campaign report.
Host a unit. Zero cost.
Zero hassle. Full credit.
We supply, install, stock and maintain the dispenser. You provide a wall and a plug socket. Your visitors get looked after — and you get the wellbeing story to tell.
We handle
- Dispenser, screen and safe, tidy installation
- Initial stock plus regular restocking
- Maintenance, uptime and issue resolution
- Brand-safe ad policy — no adult, gambling or political ads
- A monthly impact report you can share
You provide
- A visible wall space near or inside the toilets
- Access to a standard plug socket — the screen's electricity (pennies a day) is the only cost
- A named facilities contact
- That's genuinely it — no rent, no fees, no admin
Register your interest
One pin down.
A whole map to go.
We're starting where we live — Exeter — then following the footfall across the UK. Tap a city to see where it sits on the roadmap.
The kinds of places we're targeting first:
Starting in Exeter.
Not stopping there.
Exeter pilot
Proof of concept: our first dispensers land in high-footfall Exeter locations. Real users, real data, real impact — from day one.
20+ machines across the UK
Using pilot data to roll out to universities, stadiums and transport hubs nationwide — funded by advertising partners.
Beyond the UK
Partnering with larger advertisers to fund outreach in lower-income countries — because period poverty has no borders.
🎥 We're building this in public
Every step of the journey — the wins, the rejections, the spreadsheets — documented openly. Social channels are launching alongside the pilot.